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This article needs additional citations for. Unsourced material may be challenged and removed.Find sources: – ( December 2017) Hot WheelsProduct typeOwnerCountryUnited StatesIntroducedMay 18, 1968; 51 years ago ( 1968-05-18)Hot Wheels is a brand of introduced by American toy maker in 1968.
It was the primary competitor of until 1997, when Mattel bought, then-owner of Matchbox.Many have since licensed Hot Wheels to make of their cars, allowing the use of original design and detailing. Although Hot Wheels were originally intended for children and young adults, they have become popular with adult collectors, for whom models are now made available. Contents.History 1968 The original Hot Wheels were made. Hot Wheels were conceived to be more like 'hot rod' (i.e./ or even or cars, often with, flame paint-jobs, outlandish proportions, etc.) cars, as compared to cars which were generally small-scale models of production cars.
'Sweet 16' There were sixteen castings released on May 18, 1968, eleven of them designed. The first one produced was a dark blue ' Custom '. Bradley was from the car industry and had designed the body for the (full-sized) concept car and the Custom Fleetside, (based on his own customized 1968 Fleetside).In 1968, the first production line of Hot Wheels Cars is known as The Original Sweet 16, which is the first of the Red Line Series, meaning the tires have a red on their sides. Racing track set In addition to the cars themselves, Mattel produced a racing track set (sold separately).
Though it would be updated throughout the years, the original track consisted of a series of brightly colored orange road sections (pieced together to form an oblong, circular race track), with one (or sometimes two) 'super chargers' (faux service stations through which cars passed on the tracks, featuring battery-powered spinning wheels, which would propel the cars along the tracks). An important feature here was Hot Wheel's use of wide, hard-plastic tires that created much less friction and tracked more smoothly than the narrow metal or plastic wheels used on contemporary Matchboxes; Hot Wheels cars were designed to roll easily and at high speeds, which was a great innovation at the time.
1969 As it turned out, the Hot Wheels brand was a staggering success. The series completely for small models from 1968 onwards, forcing the competition at and elsewhere to completely rethink their concepts, and to scramble to try to recover lost ground. Harry Bentley Bradley did not think that would be the case and had quit Mattel to go back to the car industry. When the company asked him back, he recommended a good friend, Ira Gilford. Gilford, who had just left, quickly accepted the job of designing the next Hot Wheels models. Some of Hot Wheels' greatest cars, such as the Twin and Splittin' Image, came from Ira Gilford's drawing board.The success of the 1967 line was solidified and consolidated with the 1969 releases, with which Hot Wheels effectively established itself as the hottest brand of small toy car models in the USA.
Splittin' Image, Torero, Turbofire, and Twin Mill were part of the 'Show & Go' series and are the very first original in-house designs by Hot Wheels.The initial prototypes of the Beach Bomb were faithful to the shape of a real, and had two sticking out the back window, in a nod to the VW's perceived association with the surfing community and the slang term for a person who spends much time surfing - a '. During the fledgling Hot Wheels era, Mattel wanted to make sure that each of the cars could be used with any of the playsets and stunt track sets.
Unfortunately, testing showed that this early version (now known among collectors as the Rear-Loader Beach Bomb, or 'RLBB') was too narrow to roll effectively on Hot Wheels track or be powered by the Super Charger, and was too top-heavy to negotiate high-speed corners.Hot Wheels designers Howard Rees and Larry Wood modified the casting, extending the side fenders to accommodate the track width, as well as providing a new place on the vehicle to store each of the plastic surfboards. The roof was also cut away and replaced by a full-length, to lower the. Nicknamed the Side-loader by collectors, this was the production version of the Beach Bomb.The Rear-Loader Beach Bomb is widely considered the ', or ultimate pinnacle, of a serious Hot Wheels collection. An unknown number were made as test subjects and given to employees. A regular production Beach Bomb may be worth up to $600, depending on condition. Market prices on RLBBs however, have easily reached the five-figure plateau, ranging from $70,000 to $120,000. The in Los Angeles had a pink RLBB in its Hot Wheels exhibit, displayed alone on a rotating platform under glass.
The Hot Wheels Collectors Club released a new, updated version of the Rear Loading Beach Bomb in 2002 as a.1970s 1970 was a very successful year for Hot Wheels, so Mattel came up with a new for the cars: 'Go With the Winner'. 43 new cars appeared this year. This was also the year that Sizzlers and Heavyweights lines appeared. Howard Rees, who worked with Ira Gilford, was tired of designing cars. He wanted to work on the toy line-up.
Rees had a good friend by the name of Larry Wood. They had worked together at designing cars. When Wood found out about Hot Wheels at a party Rees was holding, Rees offered Wood the job of designing Hot Wheels models.
Wood agreed, and by the end of the week, Wood was working at Mattel. His first design would be the Tri-Baby. After 36 years, Wood still works for Hot Wheels.Another designer, Paul Tam, joined Wood and Gilford. Tam's first design for Hot Wheels was the Whip Creamer.
Tam continued to work for Mattel until 1973. Among the many fantastic designs Tam thought up for Hot Wheels, some of the collector's favorites include Evil Weevil (a with two engines), Open Fire (an with six wheels), (another six wheeled car), and the rare Double Header (co-designed with Larry Wood).The year 1970 introduced ' and ', a manufactured 'rivalry' between two professional calling themselves 'the Snake' and 'the ' for the purposes of publicity. This was notably drag racing's first major non-automotive, and the beginning of the ’s booming popularity with large-budget teams and championships. 1970 also introduced the first 'Silver Series', which contained three silver-painted models: the Boss Hoss, the Heavy, and the King ', which were only obtainable through a mail-in offer that included a membership to the Hot Wheels Club. These three cars featured ' engines (featuring large ) without hoods, and open, after the style of drag racing cars of the era. Popular among children, these 'Silver Cars' were considered faster than the rest of the Hot Wheels lineup, because they were supposedly heavier than the other gravity models, but the accuracy of this claim has never been tested under scientific conditions.However, 1972 and 1973 were slow years.
Only seven new models were made in 1972. Of the 24 models appearing for 1973, only three were new models. Also the cars changed from Mattel's in-house Spectraflame colors to mostly drab, solid colors, which mainstream Hot Wheels cars still use today. Due to low sales, and the fact that the majority of the were not re-used in later years, the 1972-3 models are known to be very collectible.In 1974, Hot Wheels introduced its ' line, and added flashy decals and paint designs which helped revitalize sales. As with the lower-friction wheels in 1968, this innovation was revolutionary in the industry, and—although far less effective in terms of sales impact than in 1968—was copied by the competition, who did not want to be outmaneuvered again by Mattel product strategists.In 1977, the 'Redline Wheel' was phased out, with the red lines no longer being printed on the wheels.
This cut costs, but also reflected that the prototypical 'red line tires' popular on high-speed-rated automotive tires during the era of and tires were no longer popular. During this period, there was a trend away from wild and fantastic cars, and a move to more realistic cars and trucks, like the competitor Matchbox.1977–1988: The 'Blackwalls' era In 1981, Hot Ones wheels were introduced, which had gold-painted hubs, and claimed to have thinner axles for greater speed, along with additional suspension compliance that older production Hot Wheels lacked. Ultra Hot Wheels were introduced in 1984, and looked something like the cast alloy wheels found on a 1980s-era high-trim or a, with three parallel dark lines cutting diagonally across the flat chrome face of the wheel, all three broken in the center to form six individual shorter lines. These new ' Ultra Hots' claimed further speed improvements. Hot Wheels started offering models based on 1980s-era and, like the or, in addition to their typical ' and style offerings. In 1983, a new style of wheel called Real Riders were introduced, which featured real rubber tires.
Despite the fact that they were very popular, the Real Riders line was short-lived, because of high production costs. In the late 1980s, the so-called Blue Card color scheme was introduced, which would become the basis of Hot Wheels colors still used today (original blister packs were red and yellow.Two other innovations were introduced briefly in Hot Wheels cars in the 1980s – Thermal Color Change paint, and rotating 'crash panel' vehicles (' Crack-Ups'). The former were able to change color on exposure to hot or cold water, and there were an initial release of 20 different cars, available as sets of three vehicles. The latter were vehicles with a panel that, on contact, would rotate to reveal a reverse side which appeared to be heavily dented.
Variations in crash-panels included front, rear and side panels, the last of whose mechanism has proven to be the most durable.In the 1980s, Hot Wheels had gotten into a controversy with '. In 1982, the had ended the curvaceous ' body-style that had been in production for almost 15 years, and GM announced that the Corvette would be redesigned.
In 1983, Chevrolet started to produce the all new but had assembly line problems which pushed production back 6 months causing GM's Marketing Department to label all 1983s as 1984s once they got production perfected so it would seem to the public that the all-new C4 Corvette came out early rather than late. But Hot Wheels saw what the new model of Corvette was going to look like before GM's official unveiling, and they designed a die cast version of the 1984 Corvette. GM was angered and almost pulled its licensing with Mattel, but this controversy helped Corvette buffs see what the new Corvette was going to look like. The 1984 Corvette production ran for 1.5 model years covering half of the remaining 1983 model year and ending on time for the 1985 model year.In conjunction with Software, Mattel released a edition of Hot Wheels for various in 1985, as part of the Computer Activity Toys series. 1989–1994: The collector number era In 1989, Mattel released collector numbers. Each car had its own number. The cards were all blue, for all blister packs released from 1989–1994.
Numbers included went as high as 274; however, these were skip numbered, and numbers such as 48, 61, and 173 were not used. 1995–1999: The Treasure Hunt era The year 1995 brought a major change to the Hot Wheels line, where the cars were split up into series.
One was the 1995 Model Series, which included all of that year's new castings. In 1996, the Model Series was renamed to First Editions. 1995 also saw the introduction of the (see below). The rest of the series included four cars with paint schemes that followed a theme.
For example, the cars all had paint. Sales for the series models soared with another program also introduced that year called the Bonus Car program, causing stores across the nation to have shortages. Purchasing the four car sets and sending in the packaging backs plus a handling fee gave you the opportunity to collect the bonus cars, 1 each released for each quarter of the year starting in 1996 through at least 2000.
Several new wheel designs were also introduced in the 1990s.Mattel bought Tyco Toys in 1997. Along with the purchase came old competitor Matchbox. Arguably the two dominant companies in matchbox-sized cars were now under one roof.In 1998, Mattel celebrated the 30th anniversary of the Hot Wheels brand by replicating various cars and individual packaging from its 30-year history and packaging these replicated vehicles in special 30th Anniversary boxes. In 1999, Hot Wheels Interactive was launched.2000s A new generation of Hot Wheels Designers came in. Eric Tscherne and Fraser Campbell along with former designer Paul Tam's son, Alec Tam, joined the design team.
Many still work for Mattel today. Tscherne's Seared Tuner (formerly Sho-Stopper) graced the mainline packaging from 2000 to 2003. The Deora II, one of only two Hot Wheels concept cars ever made into full-size, functional cars, was also released this year.In 2001, Mattel issued 240 mainline releases consisting of 12 Treasure Hunts, 36 First Editions, 12 Segment Series with four cars each, and 144 open stock cars. Popular models that debuted include the Hyper Mite and Fright Bike.For 2002, the mainline consisted of 12 Treasure Hunts, 42 First Editions, 15 Segment Series of 4 cars each, and 126 open stock cars.
Popular new models included the `68 and the. Some cars from the first editions series are the, Vairy 8, and.2003 Hot Wheels celebrated its 35th anniversary with a full-length called.
This movie tied into the Highway 35 line of cars that featured 35 classic Hot Wheels cars with special graphics and co-molded wheels. 2004 In 2004, Hot Wheels unveiled its ' Hot 100' line, comprising 100 new models. These new models included cartoonish vehicles such as the ' Tooned (vehicles based on the larger Hot Tunerz line of Hot Wheels created by Eric Tscherne ), (boxy bodies and big wheels), Hardnoze (enlarged fronts), Crooze (stretched out bodies), and Fatbax (super-wide back tires and short bodies). Fatbax models include Supra and a. These vehicles did not sell as well as Mattel expected, and many could still be found in stores throughout 2005. Mattel also released 2004 First Editions cars with unpainted bodies.
They were sold through and were made in limited numbers.2005 In 2005, Hot Wheels continued with new 'extreme' castings for the 2nd year, debuting 40 distorted cars, in addition to 20 ' Realistix' models. The rest of the line included the standard 12 Treasure Hunts, 10 Track Aces, 50 Segment Series Cars, and 50 Open Stock Models. Four ' Mystery Cars' were offered as a special mail-in promo. Each Mystery Car came with a special voucher. Upon collection of all 4 vouchers, one was able to send away for a special 13th Treasure Hunt, a VW Drag Bus.Hot Wheels also unveiled its new 'Faster than Ever' line of cars, which had special, along with bronze-colored Open-Hole 5 Spoke wheels.
These adjustments supposedly reduce dramatically, resulting in cars that are called the ' Faster than Ever' series. The first run of these cars were available for a limited time only, from the beginning of October towards the end of November 2005.Also, a continuation of the movie Highway 35 called was created, taking place two years after the events of Highway 35. It is featured in four movies and many short segments where the drivers (old ones, gangs, like Teku, Metal Maniacs, the evil Racing Drones, and the stealthy Silencerz). Few samples from a 2000s Hot Wheels toy collection.Through the years, Hot Wheels cars have been collected mostly by children, but since the late 1990s, there has been an increase in the number of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting craze started with the Treasure Hunts in 1995.
Mike Strauss has been called the father of Hot Wheels collecting; he has organized two collectors' events each year in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, normally held each year in the fall. The convention occurred in various locations around the country until 2001, when the first Annual Hot Wheels Collectors Nationals was put together. Since then, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate among cities outside of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was one of the first to unite collectors all over the world.
He also writes the Tomart's Price Guide To Hot Wheels, a book listing history, car descriptions and values, which is used by almost every collector to learn more about the hobby and their collection. Strauss sold his collection in 2011 and retired from the Hot Wheels Newsletter.There are hundreds, perhaps even thousands, of web pages dedicated to Hot Wheels collecting. Collectors are seeking everything related to Hot Wheels, from only new castings to only Red Lines and everything in between. For the most part it is a relatively inexpensive hobby, when compared with, or collecting, with mainline cars costing about $0.97-$1.08 (USD) at retail. The price has not changed much in almost 40 years, although in real terms the models have dropped significantly in price (a Hot Wheels car cost $0.98 in 1968 and costs $0.98 today, in spite of inflation).
After the cars are no longer available at retail the cost can vary significantly. A common car may sell for less than retail, while some of the more difficult cars can sell for many hundred or even thousands of dollars. The highest price paid for a Hot Wheels car was close to $70,000 in 2000 for a pre-production version of a Volkswagen Rear Loader Beach Bomb (the asking price was $72,000).
The Beach Bomb is a VW microbus with a pair of surfboards poking out the rear window. This design failed initial testing, proving to be top-heavy and not functional with the Power Booster track accessory.
A widened version with the surfboards mounted in side slots was designed and released for the 1969 model year, making the 'rear loader' version a rarity and very sought-after piece. As of 2018, there are about 50 'rear loaders' known to exist. Dates on cars The date on the base of a Hot Wheels car is a design copyright date, not a manufacturing date. (Example: ©2008 Mattel).The date is the copyright date for the casting of the car, not a production date or release year.
The date is usually the year before the car was first released, but not always. Sometimes it is sometimes the same year, but there are a few cases where the copyright is several years before a car's first release. For example, a car in the 2001 First Editions series called Evil Twin, was released in 2001 but the year dated on the bottom of the car is 2000. The copyright date will usually not change through the lifetime of a casting. For example, the Twin Mill, first released in 1969, still has a 1969 copyright date on 2019 releases of the car. If the tooling for a car has a major change at some point in its life, the copyright date might be changed or amended to reflect the change.
For example, Quick Bite, first released in 1984 as the Good Humor Truck, had a tooling update before 2018, so its date reads 1983, '17 on the base of the 2018 release. There are a few exceptions where the copyright date applies only to the base of a car instead of to the entire car.
Those exceptions are mostly funny car castings where the same base was used with various different bodies over the years.Since the year 2008, Hot Wheels cars have a code stamped into the base. This is a 'base code'. This base code can be used to identify exactly when an individual car was produced in the Hot Wheels factory.The code begins with a letter, followed by a two-digit number. The letter for the year 2018 was 'L'. The letter is then followed by two numbers, which represent the week of that particular year the car was manufactured.
For example, a car with the date stamp of 'L42' was produced on the forty-second week of 2018.Some cars have 4-digit date codes. These date codes are more specific than the 3-digit codes as they indicate the day a car was made instead of just the week. For the 4-digit codes, the first 3 digits indicate the day of the year and the last digit is the year. A date code of 1987 would indicate the car was made on the 198th day of 2017 (July 17).
A code of 0250 would be the 25th day of 2010 (or 2020; depending on the car).Mattel reuses many models of Hot Wheels cars, both as part of the regular line and as 'commemorative' replicas. As a result, a car with the date 1968 on the base could have been made at any time between 1968 and the present, like the Custom Ford Mustang. One of the easiest ways to tell the difference between a genuine 1968 car and a replica, is to check if it has a base code. (This only works if the car was produced after 2008. If it was produced before then, you would use more detailed ways to tell them apart).Hot Wheels Classics. 2005 Hot Wheels Classics Series 1 car, still in packageThe Hot Wheels Classics line was an immediate hit with enthusiasts everywhere. The new line focused on, and other offbeat vehicles (such as a go-kart, a motor home and even an airplane), many from the company's first ten years (1968–78) of production.
The series is also used to debut several different castings, such as the or theSeries 1 from 2005 consisted of 25 models, each with all-metal body and chassis, decked out with Spectraflame paint, in packages similar to those used from 1968 to 1972. Each car had a retail price of about three to four dollars and each of the 25 cars were released with 7 or 8 different colors. Models included the (pictured at the right), the, and the.There were also track sets in similar retro packaging, and Hot Wheels Classics. The Classics version of the Purple Passion was released with Real Riders tires at the. Mattel also produced a Classics in Spectraflame blue for the 2005 Toy Fair.In late 2005, Series 2 now consisted of 30 models including the, the, and a. There was also supposed to be a separate (as listed on the blisterpack rear checklist) but this was apparently changed to a during production.In 2006, a Series 3 line of Classics was introduced, again containing 30 models with multiple colors of each vehicle. Models included the, a, and the.In 2007, Series 4 debuted with just fifteen models.
However, in recognition of the 40th anniversary there were two packaging versions available - models came with a collectible metal badge (featuring a portrait of the involved vehicle) or were sold alone as in the previous three series. Models included a, a, and the.
For its 40th anniversary in 2008, Hot Wheels celebrated the making of its four billionth car with the production of a diamond-studded model worth US$140,000. It had 2,700 diamond chips, a total of almost 23, and was cast in, with serving as taillights.In 2009, Series 5 has 30 models. For the first time, there are chase cars in the classics series. These cars feature Real Riders rubber tires. A few models included are Copper Stopper, and Hammer Sled.Special model lines Hot Wheels has also released slightly larger, more detailed models, such as the original Gran Toros (1/43 scale) from 1970, and the Dropstars line (a model line of 'blinged' cars). Also in this larger scale are the HIN , G-Machines and Customs lines.
These lines were introduced in 2004–2005.Hot Wheels has produced many replica in the industry standard 1/43, 1/24 and 1/18 scales. In 2004, it released a 1/12 scale replica of the.Hot Wheels also in the early 1990s introduced a series known as the California Customs. A line of cars that had a California theme.Other lines from Hot Wheels include: R-R-Rumblers & Chopcycles (motorcycles introduced in 1971), Hotbirds (metal airplanes), Sizzlers, XV Racers, Hot Tunerz and Stockerz.Over the years, Mattel has also teamed up with other retail organizations to produce special models available through those retailers. The list of retailers includes, Dinty Moore, Full Grid, HEB, Hills, Hughes Family Markets, Liberty Promotions (contracted the series of special models for and ), and, as well as several franchises to name a few.In 2016 Hot Wheels released a special collection for the 50th anniversary of the ’ 1966 song “.” The collections includes five cars, a VW microbus and a yellow submarine. Made by other companies In some cases, Hot Wheels dies have been sold or acquired by other companies once Mattel has finished using them. One example were early dies that made their way to Argentina and were reproduced as, though not with spectra-flame paints or the same quality as seen in Mattel's products.Hot Wheels Elite and Hot Wheels Mattel Hot Wheels have a series called Hot Wheels Elite and Hot Wheels Mattel.
The Elite Hot Wheels are 1:18, 1:43 and 1:50 highly detailed; the majority of them are based on. They are more expensive than the models, which aren't as highly detailed and cheaper, as the Elite versions are licensed by, so for Hot Wheels Mattel models, they have to add cheap parts, like plastic to make them cheaper. The Hot Wheels Elite series have a 'mini' series, which can be seen on the website.
Two of the popular limited 1:18 Hot Wheels Elite series' are the Ferrari in Music and Cult Classics The music series features singers' and rappers' Ferraris, including 's Black.Car Culture In 2016 Hot Wheels started a new line of Collector's models, in a line called Car Culture.Car Culture is Hot Wheels' line of Premium 1:64 models with metal bodies and bases, two-piece wheels with rubber tires, and more detailed decorations. Intended for adult collectors primarily, these models retail for roughly 6-7 times the cost of a mainstream 1:64 Hot Wheels model.This line was kicked off with the release of ' Japan Historics', a set of five Japanese.
Every year at least four more sets are introduced.All Car Culture sets have five cars, and often have new castings created for the sets. The number five spot in the set is usually reserved for the newest casting in the set.Car Culture cars are typically based on real automobiles; however in 2018, Hot Wheels introduced a set called ' Team Transport', which included some fantasy truck castings. (Although ' Team Transport' is labeled under the Car Culture line, they are a separate category of Car Culture vehicles than the usual 5-car sets, possessing different and prices).These cars retail for over three times the retail price of a 'basic' car, and are produced in significantly fewer numbers.In 2018, for Hot Wheels' 50th Anniversary, Car Culture card sizes were increased, along with the amount of decorations on the cars. A Hot Wheels '50th anniversary' logo was also placed beside the set's name on the packaging.Treasure Hunt series Treasure Hunt (sometimes T-Hunt) is a line of Hot Wheels cars, introduced by in 1995. It consisted of 12 cars every year (15 beginning in 2011) with one or two released per month. The original production run was 10,000 of each car worldwide; that number has since risen due to the increasing demand for and popularity of Hot Wheels as a collector's item.Treasure Hunt vehicles are identifiable by a label on the package.
The blister card said ' Treasure Hunt' or ' T-Hunt' on a green bar, sometimes with an illustration of a. Since 2013, Treasure Hunts do not have the green stripe anymore; instead, the cars are recognizable with a 'flame in a circle logo' on the vehicle and behind it on the card. The cars were decorated with flashy designs and special 'rubber' wheels before 2007.In 2007, Mattel introduced a two-tiered Treasure Hunt system. A regular Treasure Hunt will feature normal enamel paint and normal wheels like other Hot Wheels cars. The production of these is rumored to be greater than previous T-Hunts.'
Super' Treasure Hunts are much harder to find. Like Treasure Hunts of the past, a Super Treasure Hunt features premium wheels and Spectraflame paint, as well as (starting in 2015), a golden-colored circle-flame logo printed on the card behind the car.Many Hot Wheels collectors have noticed in recent times that the US Basic mixes are more likely to have a Super Treasure Hunt in them compared to International Mixes.Before 2013, all 12 Treasure Hunt cars of a year were released in both regular and super versions. In 2012, Super Treasure Hunts came with special paint and wheels, but with series designation on the card. However, the regular T-hunts retained a special T-Hunt series card.
Mattel stopped using special cards for all Treasure Hunts in 2013. Releases in 2014 had the phrase 'This symbol on the vehicle lets you know it is hard to find and highly collectible'.However, in 2016, this was changed to 'Congratulations! This symbol means you just found a collectable treasure-hunt car!' This would be under a silver flame logo on the card for T-Hunts. In 2015, Supers featured a gold logo on the card.
Generally, Hot Wheels has targeted both kids and adults with the T-Hunt series, focusing more on the adult collecting market with Supers.Live action film project On January 30, 2003, announced they had gained exclusive rights to developing a feature film based on the toy line Hot Wheels with attached to direct. Although unwritten, the premise involved a young man 'trying to reconcile with his father. It's a kid who steals his dad's racecar and ends up going through a sort of portal into this world, and he has to reconcile his relationship with his father.'
In 2006, said that he dropped out as director and chose to produce instead.In 2009, with no recent developments, the film was put into, and the rights were handed over to took over producing with writing the script. The movie will be produced by, and, under license to.On June 17, 2011, it was announced that is developing a movie based on Hot Wheels due to the success of by developing an edgier film. On July 10, 2013, and were named as the frontrunners to direct the film, with writing the film, intended to be more than. On September 28, 2016, signed on to direct the film, which will be produced through his production company Perfect Storm Entertainment.
On August 1, 2017, Lin revealed that the movie was still in development. It was speculated that the film will be released as a computer animated direct sequel to 2003'sand will be receive additional animation development from who collaborated with Mattel in 2017 to create the: Hot Wheels video game. However the option expired and returned to Mattel.In late January 2019, and Warner Bros. Pictures agreed to partner on a Hot Wheels film. Sizzlers The Sizzlers were a 1970s Hot Wheels spin off with a built-in motor and a tiny rechargeable battery. (The X-V racers of the 1990s were similar.) They were introduced in 1970 and became immediately popular. Sizzlers run on the regular 'orange' Hot Wheels track, and Mattel created special race sets with U-Turns, multi-level spirals and loops to take advantage of the cars' electric motor.
Two lane race sets such as the California/8 race set were developed that allowed Sizzlers to race side-by side, until Mattel created the black Fat Track which is three lanes wide with steep banked curves and designed to allow Sizzlers to run free. In action, Sizzlers supposedly display a unique, competitive 'passing action' when running on the Fat Track, as if each car were piloted by an impatient driver trying to jockey ahead of the rest. The Fat Track sets included the 'Big O', 'California 500', and 'Super Circuit' race sets, and accessories such as the 'Scramble Start' (a four-car starting gate), 'Lap Computer' four car lap counter, and 'Race-Timer' stop watch.Six cars were made in 1970, 12 cars were made in 1971, and 4 cars were made in 1972. The 'Fat Daddy' Sizzlers (oversized bodies with huge tires) were introduced in 1973. Mattel put the Sizzlers on a hiatus after that year, and in 1976 they created Sizzlers II. That next year, the Night Ridin' Sizzlers (which had headlights you could turn on or off) were created. Mattel permanently stopped Sizzlers production in 1978.They were replaced by another spin off named Scorchers.The Scorchers were which would a clock spring when pulled backwards a short distance, which then propelled them forward for several feet.Sizzlers were (and are) charged with four or two chargers called the Juice Machine and Goose Pump respectively.
Later, the Power Pit was introduced—which was an electric charger that plugged into any household outlet and resembled a race track garage. A 90-second charge of the tiny internal battery gives up to five minutes of useful run time. It was claimed by advertisers that the 90-second charge time was 'the longest minute and a half in a kid's life' as they waited impatiently for the car to charge sufficiently to get back into the race.The Sizzler electric technology spun off into the Hotline Trains, which ran on track similar to regular Hot Wheels, and the Earthshakers. Both lines of vehicles were charged using the Sizzler Juice Machine or Power Pit.In the 1990s, Mattel's trademark on the 'Sizzlers' name had lapsed and toy company released a line new Sizzlers line in models and copied the Fat Track as the ' Stocker 400' and ' Mach 500' track sets to capitalize on the booming popularity of NASCAR in that decade. The Juice Machine was renamed the ' Mega-Charger' and incorporated a more efficient ' rather than the 'dump charge' of the original machines.
Interest in the toys began to increase once again. They were taken off the market after Mattel filed a lawsuit against Playing Mantis. However, Sizzlers returned again in 2006, when Mattel struck an exclusive deal with stores to re-release Sizzlers cars, the ' Big O' Fat track, Juice Machine and car carrying case—all in the original packaging from the 1970s.
As of January 2009, the Sizzlers line has been discontinued by Target.In 2011, Sizzlers have been re-released as characters, and were sold at Target stores. This line was called Charge Ups and released under the Mattel but not as part of the Hot Wheels line.Promotion and sponsorships Hot Wheels appeared in the 2016.Motorsports. The Hot Wheels-sponsored car of in 1997Starting in 1970, professional drag racers ('The Snake') and ('The Mongoose') were sponsored by Hot Wheels, and later on, Hot Wheels created the Snake and Mongoose Drag Set in 1970. Later somewhere in 1972, the second versions of both driver's self-titled were released, when McEwen had the Mongoose 2, and Prudhomme had the Snake 2. The drag set remained the same. Then, Hot Wheels made dragster versions of them, based on the actual funny cars and was featured in the Wild Wheelie Set. Later in Hot Wheels' lifespan, the normal drag set with Snake and Mongoose were still being produced.
The latest set with the Snake and Mongoose is in the Drag-Strip Demons lineup.In 1992, Hot Wheels sponsored the car of as he went on to win that year's championship. Hot Wheels signed a sponsorship deal in 1997 with driver and the No. 44 car and thus began making replicas of NASCAR stock cars. Three years later, Hot Wheels joined the team of and the No. In 2004, Hot Wheels sponsored the No. 99 car of for one race at. Six years later, the company returned to NASCAR to sponsor the No.
7 car of at.In 1999, Hot Wheels partnered with five teams to manufacture scale model Formula One cars. In 2016, Hot Wheels opened the Race to Win exhibit at to promote the.During 1999—2018 Hot Wheels had a license to release monster truck diecasts and had a real-life trucks competing in the shows. After the partnership ended, diecast production have stopped and Hot Wheels' team have retired. Soon, Hot Wheels created the Hot Wheels Monster Trucks line and the show with non-Monster Jam owned truck as a competitor. Monster Jam claimed this as a plagiarism, which caused a controversyAt the 2002 Le Mans 24 Hours, Hot Wheels logos appeared on the sidepods of the pair of MG-Lola EX257 prototypes entered by MG Sport & Racing.Hot Wheels is a partner and sponsor of Australian stunt rider 's team, and also sponsors him in the.
After Mingay suffered serious facial injuries at the in 2016, drove the No. 2 Hot Wheels truck at the. Hot Wheels and returned to support Mingay when he made his racing return in 2020. Video games Various video games based on Hot Wheels have been released for numerous consoles. (1984), released for the. Hot Wheels Custom Car Designer (1997), released for.
(1998), released for Microsoft Windows and later for the. (1999), released for the and the.
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